Timberline’s Vacation Lighting Service Pays In Extra Methods Than One



Timberline‘Tis the season when landscaping work in some elements of the nation can grind to a halt if there’s no snow plowing. However that’s not the case for Timberline Landscaping in Colorado Spring, CO. Proprietor Tim Emick purchased right into a Christmas lighting franchise referred to as Christmas Decor in 2001, and the service has been gangbusters for the reason that begin.

“Once we began providing vacation lights in 2001, it was a chance to fill the Winter time,” says Shawn Brewer, Timberline’s lighting supervisor. “Yeah, we do snow elimination, nevertheless it doesn’t snow 24-7. So it was a great way to fill that hole and maintain everybody busy. In order that’s why they began the Christmas lighting a part of the enterprise.”

Franchise Help

TimberlineBeing a part of the Christmas Decor franchise has given Timberline a bonus—particularly for dealing with surprising hiccups just like the delivery and provide delays of 2020/21 that stored different lighting companies from getting the gear they wanted. “We have been nonetheless capable of get stuff in. So it’s sort of a community system that we use, they usually assist us with all of our lights,” says Brewer.

He continues, “Additionally, we realized some methods from them that I must say make us stand out. For instance, the best way we mild our timber actually units us aside right here at Timberline. We lay lights within the timber so they seem individually positioned, versus that string going round like a sweet cane.”

Particular person Consideration

Timberline additionally emphasizes customer support. Only one instance is that they carry out proactive checks and repairs for all their lighting installations. “After we get every little thing put in, I break down my spreadsheet into areas of the city, and I’ve people go take a look at every a kind of jobs.” says Brewer. “They go to the job, verify the timer, make sure that every little thing’s good, flip every little thing on, make sure that every little thing’s working, make sure that the roofline is straight, make sure that nothing is lacking and there’s not one thing that possibly the house owner hasn’t seen.”

He continues, “We get most likely 20 feedback a 12 months from individuals asking, ‘What are you guys doing right here?’ We are saying ‘Oh, we’re right here to verify your lights.’ And so they go, ‘Oh, that’s superior!’… So I believe what places us on the map are these proactive checks. And if there’s a difficulty, I attempt to get somebody on the market to repair it the day of.”

Constructing Fame

At the moment, roughly 25% of Timberline’s lighting shoppers are residential, and 75% are business or flats. “When it began it was extra residential based mostly, after which as our enterprise developer [fostered] all these relationships, we realized how business may imply huge enterprise for vacation lighting,” says Brewer. “In spite of everything, if we put lights in your constructing or draw consideration to your purchasing middle, extra individuals need to come and see it. You get extra individuals within the door, and you need to use it to set your self aside from the purchasing middle subsequent door. So the business enterprise grew from there to the purpose the place now we even do complete business districts in a city.”

One instance of this, which Brewer says is a enjoyable job, is Manitou Springs, CO. It’s just a little vacationer city, simply west of Colorado Springs, and Timberline does your complete city—from garlands on all the sunshine poles to timber on all of the crosswalks, in addition to the massive signature tree within the middle of city. Timberline has turn into “identified” for Manitou Spring’s Christmas lighting.

Constructing Relationships… And web optimization!

TimberlineAlthough Timberline has round 300 staff, it’s nonetheless run with the tenet of “constructing relationships” that Emick began with in 1986, says Brewer. This retains the corporate feeling like a household, each by way of staff and their long-time clients. That is particularly evident proper on Timberline’s website, which seems  extra like a group occasions board in the course of the holidays on account of its Christmas Lights Information, an interactive map of the homes and companies with lights shows. Persons are pleased with their lovely Christmas shows they usually like to be added to the Timberline Information, says Brewer. In his opinion, the information is one among their finest advertising instruments all 12 months spherical.

“It’s been superb!” he feedback. “Folks can add themselves to the information, and we additionally add espresso retailers and little locations you may cease and get sizzling cocoa and stuff like that. I believe this 12 months now we have 166 lighting shows within the information. The quantity of labor that our staff places into it, and the quantity of site visitors that it creates for our web site is so value it,” says Brewer. “It creates sufficient site visitors for us that it will get us by way of the entire 12 months with Google by way of web optimization. So that’s some nice advertising!”

Take a look at Timberline’s Christmas Lights information right here!

For extra on lighting companies, learn:

Yr-Spherical Income For Landscapers? Right here’s How

Get Outfitted: Panorama Lighting


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