New Ford Emblem Design Unveiled on F-150 for 2024

Did you discover the most recent Ford emblem design? Over the previous couple of years, the automotive trade has witnessed a transparent pattern by way of logos.

One after one other, most automotive producers have dropped flatter emblem designs. The names embrace Porsche, KIA, Audi, Volvo, and extra. Effectively, the script-based Ford image is gone, and a flatter model has taken place.

Though the corporate hasn’t introduced it formally, it’s true. The model has revealed an overhauled F-150. The pickup exhibits the most recent Ford badge with a flat design. The outdated Ford emblem has an emblem, which is gone now with a flat structure. We hope it appears acquainted to you. You already know why, as a result of it resembles the outdated traditional Ford emblem of the Sixties!

Let’s check out the outdated and the brand new Ford emblem facet by facet on this picture:

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What’s the brand new Ford emblem colour?

The colour palette for the most recent Ford emblem has additionally modified. A white end has changed the chrome lettering plus stripping. So far as the heritage blue background is anxious, it has gone darker. This supplies the Ford emblem a contrasting impact. The current emblem change isn’t large however a minimal departure from the outdated one. So, it’s clever to stay to the minimalism and heritage roots. This minimalist tweak offers the emblem a contact of retro vibe.

What font is the Ford emblem?

The Ford emblem is within the traditional stylized script font, giving it a novel look. It was designed by Childe Harold Wills — the primary chief engineer of Ford, in 1909. The script wherein the model title “Ford” is written is named the “Script with Wings.” Its flatter, two-dimensional look makes it simply distinguishable from different trendy automotive logos.

Ford emblem by way of the years

The Ford emblem’s historical past goes again to 1903. Let’s check out the way it advanced from an intricate badge emblem to a simplistic design.


 The primary emblem of the Ford Firm was fairly intricate. This emblem had the model title “Ford Motor Co” with “Detroit Mich” to provide an concept about the place the automotive firm got here from.

The Ford logo's history goes back to 1903

The ornate motifs comprising leaves and swirling parts surrounded the model title written in a curvy sans-serif font. This emblem appeared in black, together with a white structure resembling the pure handwriting.


In 1907, the Ford Firm launched a simplistic model. The model title “FORD” appeared within the capital letter. The corporate removed the flowery parts and handwritten typeface. The minimal typeface of sans-serif was chosen for a similar. The emblem additionally included varied phrases, akin to “For high quality, hallmark, and economic system” and “Each automotive assured twelve months.”

The colour switched from the sooner black and white to a grayscale palette.

In 1907, the Ford Company introduced a simplistic version. The brand name “FORD” appeared in the capital letter


In 1909, the emblem we see at this time appeared. This emblem solely has the phrase “Ford” written in a script font. It imitated Henry Ford’s handwriting. Nevertheless, in 1911, the handwriting underwent a slight change. This made it look bolder and legible.

ford logo in 1909


Effectively, in 1912, the Ford Firm got here up with one thing new. The outdated badge was gone, and bird-shaped wings took its place. White colour is used so as to add to its particulars. The chicken wings have been designed in blue, and the letters have been white for higher readability. It additionally got here up with a brand new tagline that learn, “The Common Automotive.”

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In 1917, the Ford signal went from chicken form to oval. The emblem colour modified to gray and black. A a lot lighter typeface was used to jot down the corporate title “Ford.” The gray oval had a skinny black border for elegant aesthetics.

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1927 additionally got here as a transformative yr contributing to Ford’s emblem historical past. The colour palette went from black and grayscale to blue and white. The structure got here with two frames. The white line surrounded the primary badge with a smooth, deep blue line going round it.

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From 1957 to 1976, the corporate experimented however didn’t include main modifications. The font remained the identical, however the weight and slanting modified barely.

It altered the border of its emblem and added multi-faceted borders.

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1976 was the yr when Ford launched a emblem that many individuals discover acquainted at this time. The yr gave delivery to the three-dimensional Ford image. The white colour of the model title and the border modified to silver.

The blue background additionally used gradients for a extra tactile look. The blue background additionally used gradients for a extra tactile look. A gradient is a mix of two or extra colours for a extra subtle look.

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In 2003, Ford launched a extra simplified model of its emblem. It eliminated the 3D shading and gradients. The contours of the inscription grew to become extra refined and complicated.

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Surprisingly, Ford took so lengthy to hitch the emblem design traits and alter its emblem like different automotive producers. However it lastly did it and got here out with a brand new Ford signal that’s easy and according to the pattern. So, did you want the most recent emblem of Ford Motors? Don’t overlook to go to Designhill to create a emblem in your automotive manufacturing enterprise. Use our DIY software or just publish a automotive emblem design contest.

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